To promote a warmness and sense of Island service, the photo content will feature everyday scenes of patrons buying groceries at Sune’s. Both the owners and the employees will be displayed. Some interior and exterior photos to give visitors a feel for the larger than expected offerings will be included. Some historical photographs will highlight their long years of service and connection to the Island people. Photos of the owners golfing or participating in an Island community event will be touch on their civic mindedness.

Photo Prpoject Examples

Video

Sample Sune’s Video for use on social media

Video Planning Sheet

The video should improve overall customer attitudes toward Sune’s by 5%. The idea is to shift sentiment toward customization and service. It should result in more resident and non-resident customer traffic by 5%. 

Sune’s provides the best choice of goods at the best possible prices with excellent, convenient local service. 

Visuals will be montages of people being served by happy employees and shots of the clean premises with a surprisingly larger-than-expected inventory.

The angle aimed for is “We might not have everything; just everything you need now.” 

Sune’s has two target market segments; the Island residents are the first while Island visitors are the second.

Residents

The story clarifies that Sune’s fills the needs of Islanders with the best service possible by meeting their immediate needs conveniently while saving them time and money.

Tourist/Visitors

This segment will benefit from seeing Sune’s is a reasonable, convenient shopping choice that offers service and Island friendliness while saving them time and money.  

Interviews

The expert featured will be the owner of Sune’s, Kelly Melvin. She is familiar with both this grocery business, the Islanders and visitor segments. She has over 30 years of service to Drummond Island through Sune’s and from being a life-long resident. One question asked will be about the level of service Sune’s provides. The second question asked will be about her dedicated staff. A third question will be how she will reassure the target audience(s) of their desire to fulfill their grocery needs as well as can be accomplished.

B-Roll 

B-Roll shots will be atmospheric with a focus on serving customers while showcasing the environment of the premises and the Island.

• Shot of the ferry going back and forth.
• Shot of the front of the store.
• Shot of the front door opening and an employee smiling and greeting the customer as an old friend.
• Shots of employees helping customers with groceries.
• Shots of the grocery, liquor, and dairy aisles.
• Nature shots of a shoreline.
• Shot of traffic going by the store. 

Sound 

Natural sounds will include laughter, the sucking sound of a freezer door opening, bottles tinkling, water lapping the shore, seagulls calling, wind in the trees and a speeding vehicle.

Story Line

The story line will be driven by an interview surrounded by B-Roll montage shots. 

Emotion(s)

The emotions will be upbeat, happy, and energetic with a heavy dose of friendliness. Sune’s will appear as a fun place to experience. 

Action

Action will center around customers being helped in the aisles, at checkout and with groceries being delivered to their cars, camp sites and to an elder’s home. 

Further action of an accelerated ferry boat trip will jarringly break up the rhythm.

The story begins with walking into the front door of the store to be greeted by a happy clerk. Following that will be stills of the aisles, the meat counter, the liquor, the dairy cooler, and the produce section. The climax will be a short interview with Kelly Melvin, the owner, interrupted by an accelerated short of the ferry going back and forth. The end will be showing big bags of groceries being delivered to happy customers to their cars, to a rental cabin and to an elder’s front porch.

Story

The story will begin with Sune’s parking lot. It will cut to an older man walking into the front of the grocery store until the door swings shut to the tinkle of the bell hanging off the handle that announces a customer has entered.

The middle of the story will be supported by showing an interview with Kelly, the owner. Insertion of some graphic statistics from the info graph would support the interview.

The end will be a voice over of Kelly Melvin quoting from Sune’s brand story: “I can’t promise to provide the lowest prices, but I can promise prices will stay as low as we can possibly manage. We don’t have the largest selection or the latest self-checkout technology. It just isn’t feasible. Right now, my team and my family are here to serve you the best ways we can on this Island we all love.”